By TIM CALHOUN - EXECUTIVE VICE PRESIDENT, LEOVINCE
DECEMBER 2ND, 2011
I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the news we hear, “It” is all around us for most of our lives. It seems like (at least in my case) I have found myself falling into “Its” web despite knowing better. “It” is that breakthrough product, that new unit, that one sales strategy, that new employee, that new marketing plan that we think will reward us with the one big pay day. “It” will make our economic woes disappear, change the balance sheet, finally put us on the map, change the outcome of all future actions. Read more >>
By LIZ HOCHSTEDLER, ASSOCIATE EDITOR - POWERSPORTS BUSINESS
NOVEMBER 29TH, 2011
I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off. Read more >>
By BOB MCCANN - DIRECTOR OF EDUCATION, ARI
NOVEMBER 22ND, 2011
You just got back from a great show, but despite your best efforts, some meetings with prospects didn’t lead to a sale. Not so unusual, is it? You also realize that you didn’t see some potential buyers that you were sure would visit your booth over the weekend. Now what do you do to start building a relationship with these two pools of prospects? Read more >>
By LIZ HOCHSTEDLER, ASSOCIATE EDITOR - POWERSPORTS BUSINESS
NOVEMBER 22ND, 2011
Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because showcasing your dealership’s goods while other retailers are promoting theirs is highly important. But one we haven’t yet touched on is Small Business Saturday. Read more >>
By JENNIFER ROBISON - RETAIL ENVIRONMENT SPECIALIST, TUCKER ROCKY
NOVEMBER 18TH, 2011
In last month’s blog, I wrote about what to be doing for the next three months. … Well, how have you used this information? Do you use the information? You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season is retail’s Super Bowl! This is where we get to focus on putting out great displays, promotions, or at the very least, communication to customers new and existing and sell our you-know-what’s off! Read more >>
By MARK HOADLEY - NATIONAL SALES MANAGER, V-SEPT INC.
NOVEMBER 15TH, 2011
Scenario: A man visits a Midwest dealership looking for a cruiser class motorcycle. The salesperson asks about his favorite local places to ride and learns he is new to the area, having moved for his new job. The man has done his research, decided on a bike, and the bike is in stock. Continuing the sales process, he completes a credit application. The credit results are not good – nothing catastrophic, but the score is below the manufacturer requirements and alternate source minimums. The prospect is surprised at the news. He explains he has paid down balances incurred while he was unemployed and always had decent credit in the past. A co-signer is not available, as the customer is single and new to the area. His down payment is fixed, as he has incurred costs associated with the move. The prospect leaves the dealership embarrassed and disappointed. Read more >>
By DAVE VALENTINE – NATIONAL SALES MANAGER, POWERSPORTS NETWORK
NOVEMBER 15TH, 2011
Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link to a website page with little to no reward for the user scanning the barcode. I’ve even scanned a QR code on a website only to be presented with a link to the home page of the very same site. So, are QR codes just the latest marketing gimmick, or is there a real benefit to marketers and the audience they are trying to reach? Read more >>
By TIM CALHOUN - EXECUTIVE VICE PRESIDENT, LEOVINCE
NOVEMBER 4TH, 2011
As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel in. Part of this is giving your employees the ability to make critical decisions that will allow for them to complete their roles effectively. Read more >>
By FRAN O'HAGAN - PRESIDENT, PIED PIPER MANAGEMENT CO.
OCTOBER 31ST, 2011
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays. Whether it is Gander Mountain, Bass Pro Shops, or your area’s most successful car dealership, you can be sure that if you compare what you see today, it is different from their retail displays a month ago. Read more >>
By MARK MOONEY - PRINCIPAL, MOHALA MOTORSPORTS CONSULTING
OCTOBER 27TH, 2011
First of three in series. Read more >>
